I am super excited about the new Earth Fare that opened this week (on March 25th, 2015 at 951 Morrisville Parkway) in Cary/Morrisville, NC. Since Earth Fare prides itself on providing “healthy food for everyone” with its stringent standards for natural and organic foods as well as wellness products…..this store concept is right up my alley. Hearing about Earth Fare’s beginnings which started as a restaurant-based concept in Asheville, NC in 1975, by the name “Dinner For The Earth,” made me want to go back in time.
If you have ever been to one of Earth Fare’s other stores you will notice that this Cary/Morrisville store appears quite different. This location looks a little more the part of a mainstream grocery store (with bright lights, high ceilings and even skylights) while continuing to keep a food philosophy that can stand up to specialty grocers. The Earth Fare promise is that their products will contain:
No High-Fructose Corn Syrup (HFCS)
No artificial fats or artificial trans fats
No Artificial Colors
No Artificial Flavors
No Artificial Preservatives
No Artificial sweeteners
No Antibiotics or Synthetic Growth Hormones in Fresh Meat or Dairy
No bleached or bromated flour
Now this food philosophy does not mean that everything in Earth Fare is healthy, as cookies, chips and soda (to name a few) can easily be found adorning end caps…..so don’t be fooled! Instead, what it does mean, is that you don’t need to worry about any of the 8 ingredients/additives listed above (which are thought to play a negative role in both mental and physical health). So when you see 6 pack of Mexican Coke in glass bottles (which follows Earth Fare’s guidelines by using pure cane sugar rather than HFCS or artificial sweeteners) may I suggest you continue walking. The general recommendation to shop the store’s perimeter holds true for Earth Fare just as it does the other grocery stores. The reasoning behind this, you ask? Because the perimeter of the store is where the fresh foods (with the least amount of processing) are typically found such as your produce, meat, dairy and grain sections (many of which do not require ingredient or nutrition labels).
With regards to produce, Earth Fare offers both organic and non-organic produce options which are clearly labeled: Circle tags for the organic produce (think “O” = organic) and square tags for the conventional produce (as seen below). Earth Fare also prides themselves on providing the freshest quality products and supporting the community which is why they feature a growing number of locally grown and/or regional products as well as those from family producers (which may be local to another Earth Fare store). I did check to make sure they carried a few of my favorite local NC brands such as Roots Hummus and Nello’s Sauce…..and they did…..so I’m hoping that some of my other local favorites such as YAWP bars will eventually earn a spot on their shelves in the future. By the way, if you haven’t tried any of these local brands they are a must…..but more on that in another post.
For those of you who may be looking for guten-free products, Earth Fare carries many of which are scattered around the store in visible Gluten-free signage brackets (as seen below). It is important to remember that just because a product is Gluten-free it does not mean that it is healthy (and these Gluten-free sections are heavily filled with processed foods). Rather, try to stick to the naturally gluten-free unprocessed foods of which there are many…..around the stores perimeter!
Earth Fare is known for their fresh produce, meat (which is antibiotic-free, without added hormones and humanely-raised) and seafood department (which is sustainable and traceable). However, do not overlook their bulk bin section, which I thought was the highlight of the store!!! Grains, seeds, nuts, flours, fruits, granolas, even loose leaf teas and herbs….you name it, they have it. Earth Fare wants you to “try before you buy” to ensure you are going to love what you take home. So of course I had a sample of their freshly ground almond butter and it sold me to make a purchase. My daughter loved operating the super simple nut butter machines (so please don’t be intimidated). I also sampled the honey roasted peanut butter, which I might add was dangerously delicious and tasted similar to peanut brittle. Also, if you purchase a product that you find you are not fond of, you are able to bring it back for a refund. I love this idea as it takes away my apprehension to try new products (and nine times out of ten I end up loving and buying that product again).
Earth Fare has numerous other departments such as a wellness/beauty department, a cheese department, a sandwich line, a hot bar, olive bar and salad bar, a deli, bakery, sushi station, and a smoothie bar (with a happy hour from 2-5pm). The smoothies were delicious but I was definitely on a sugar rush afterwards so now I see why they call it “happy hour” and why it only lasts so long….before….you…crash). I definitely would have loved a smoothie with some added vegetables or protein, so next time I will have to take advantage of their “build your own” option. Earth Fare has also just begun offering $3 kids meals so you may just find me one night in my yoga pants and messy updo “treating” my kids to dinner. We all have those days when cooking feels like a chore and all you want is a reasonable and healthy meal for you and your family to casually enjoy while also being able to pick up a few groceries for your next home cooked meal.
Earth Fare’s pricing appears comparable to Whole Foods, Kroger and Harris Teeter for many products. There were many “grand opening” sales going on this week so it is difficult to speak to the sales as of yet. However, I did snag some great deals on local grass fed beef, organic berries and other produce so I’m hoping these sales will continue to happen at regular intervals in the future. Earth Fare also has their own branded products of which about 75% are organic…so those products may be a good option when it comes to everyday pricing.
Because I do love a good deal, I was pleased to find out that Earth Fare has lots of additional ways save on your groceries. They offer online coupons along with their monthly, weekly and daily deals. Additionally, you will want to make sure and set up a tomato Bank account so that you can earn points for each visit to the store, on your purchases and by bringing your own bags. Once you reach 100 points that’s, cha-ching, $1 off. I’m personally not a fan of receiving text deals, but if you are, then they’ve got something for you too.
So now that I’ve given you a glimpse of what the new Earth Fare can offer you, aren’t you eager to check it out yourself and enter a giveaway to win a $50 Earth Fare gift card? Feel free to check out the Earth Fare Morrisville/Cary store happenings.
Earth Fare is giving one of my Wholesome RD Mom readers a $50.00 gift card in celebration of their new store opening! Entering for a chance to win is easy. The winner will be randomly chosen and you can do any of the following as each action will give you one chance at winning. Please leave a SEPARATE comment for each action you do in order to be counted as separate entries.
- Leave a comment about what you would buy if you won the $50 gift card.
- Like Earth Fare Cary/Morrisville on Facebook – which is a great way to find out about deals at the store: (be sure to come back here and leave me a comment letting me know you did this).
- Invite a friend or two to follow Wholesome RD Mom on Facebook (be sure to come back here and leave me a comment letting me know you did this).
Details about the giveaway:
- You must live in Cary/Morrisville or the surrounding area to be eligible for the giveaway.
- Giveaway ends Wednesday, April 3rd at midnight EST.
- There will only be one winner for the $50.00 Earth Fare gift card.
- The winner will be notified and will have 24 hours to claim the prize, otherwise another winner will be chosen.
Disclosure: I was given a gift card for my time spent touring Earth Fare. The thoughts and opinions above are all my own.